CASE STUDY

güdpet: from a scattered idea to a funded pet care platform.

A pet care app that existed as a problem statement and a vision.

CLIENTTheresa
INDUSTRYPet Care / SaaS
TIMELINE5 Weeks
YEAR2026
0M+

Raised in first funding round.

0Weeks

From blank canvas to investor-ready product.

0in 1

Brand, website, and dashboard shipped as one connected system.

0+

Users in the first week of starting the platform.

güdpet had a real problem worth solving. Pet parents were drowning in scattered records, missed reminders, and zero way to share info with their care team.

The product vision was clear. But without a brand, a site, or a working dashboard, it was impossible to communicate to anyone outside the founder's head.

Every piece existed in isolation. Notes in one place, ideas in another, and no way to show investors what this thing could actually become.

"I knew exactly what I wanted to build but had no way to show it. It all lived in my head and a messy Google Drive folder."
Threasa, Founder of güdpet
A great product idea buried under scattered tools and zero visual identity.

In 4 weeks, we built the brand, designed the product, developed the site, and shipped a fully functional dashboard, all as one connected system.

güdpet went from having nothing on paper to looking like a product backed by a full team. The visual identity, the UI, and the site all told the same story.

Threasa walked into her first investor meeting with a product that felt real, worked properly, and made the vision impossible to ignore.

"When I walked into that meeting, the product looked like it had a full team behind it. Clarieo made that happen in a month."
Threasa, Founder of güdpet
A fully shipped product that walked into a funding round and walked out with $2M+.
"Clarieo didn't just build a website. They built the entire foundation of güdpet. The brand, the dashboard, the site, all of it came together faster than I thought possible. When I walked into my first investor meeting, the product looked like it had a full team behind it. They understood what I was trying to build before I even finished explaining it."
Threasa
ThreasaFounder, güdpet
WHAT GOT BUILT

Everything shipped under one roof.

Brand, product, and website delivered as a single connected build. Not three separate vendors handing off files and hoping it all fits together.

01

Brand Identity

A visual system built to make güdpet feel like a funded, trustworthy product before a single investor meeting.

  • Custom logomark and wordmark
  • Full color and type system
  • Comprehensive brand guidelines
  • Social and marketing templates
02

UI/UX Design

Interfaces designed so that pet parents, vets, and shelters could all pick it up and just get it. No learning curve, no confusion.

  • Full user flow mapping
  • High-fidelity UI design
  • Responsive design across all devices
  • Figma handoff with zero ambiguity
03

Web Development

A clean, fast, conversion-focused marketing site built to turn visitors into signups and investors into believers.

  • Webflow development
  • Pixel-perfect implementation
  • Mobile responsive across all surfaces
  • Performance optimized on launch
04

Dashboard Development

The actual product. A fully functional pet care dashboard built to handle real users from day one.

  • Core dashboard architecture
  • Pet profile and records system
  • Smart reminders and notifications UI
  • Investor-ready demo build
VISUAL OUTPUT

Pawl AI
Pawl AI01/01
MORE WORK

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